For any new business coming up from the roots, what it needs is the warmth of welcoming choruses and healthy relationships that form the foundation of its growth. Your start-up is a baby and it has to be nurtured with love and support. In the fast-paced race of businesses, maintaining strong relationships with employees, clients, and partners is crucial. To achieve that, one of the simplest tools is corporate gifting. 

While it may seem like a simple gesture, corporate gifting serves several strategic purposes like boosting morale, encouraging productivity etc.

What we should all strive for is more than just professional settings. Offices, when treated as places of colleague meet-ups and silly teasing, have a more productive environment than when you feel like it’s an obligation for adulting. Showing a little bit of affection, little gestures of appreciation makes the boardroom one big family of unique relatives bound together (and of course keeps a check on conflicts waiting to happen).

Why Boosting Morale and Appreciation of Members is Necessary

Showing appreciation is not just about boosting morale, it’s also about acknowledging the value that employees bring to the organisation. High morale among employees translates to increased productivity, better teamwork, and lower dropout rates. Here’s how corporate gifting plays a crucial role in this:

• Welcome Kits/ Joining Kits : Welcoming Kits are a sure-shot way of enthralling your new employees to stay excited about the job. It’s a celebration of their potential and a genuine gratitude towards their contribution to the team.
• Recognition of Effort : A thoughtful gift can serve as a tangible acknowledgement of hardwork and dedication of employees. Why will they work harder for you? Only ‘coz they feel validated by your gestures.
• Creating a Positive Work Environment : Regular gifting occasions, such as birthdays, holidays, or even random acts of kindness, can foster a positive and inclusive workspace culture. More than that, there’s magic created by moments as such that induce laughter and fun.
• Appreciating Innovation and Creativity : Encouraging employees to think marvellously and come up with innovative solutions can be nurtured by recognising and rewarding their creativity with unique gifts that reflect the innovative spirit of the company, and this in turn, inspires employees to keep pushing boundaries.
• Team building : Simply putting 10 people together and expecting them to have perfect coordination is not fruitful. To make the dream team work, you have to initiate a sense of familiarity. Gifting employees fun group activities makes them work together dynamically, like how children adapt to each other through games, and will ensure everyone has each other’s backs and enough understanding to coordinate under pressure.

Maintaining Client and Partner Relationships with Corporate Gifting

Corporate gifting isn't just for making your office pals smile; it's a secret weapon in your marketing arsenal! Think of it as a double-duty strategy: building brand love and wooing new business partners. For existing clients, it’s a classy nod to say, "We appreciate you." For startups, it's a game-changer, setting the stage for strong alliances and making your brand unforgettable.

Branded swag like sleek mugs or snazzy notebooks with your logo are daily reminders of you and your brand. It's a statement that everything you do is classy and memorable and useful. And of course, just having your logo on random objects everywhere makes people curious about who it is with such snappy pronouncement.

A thoughtful gift can turn clients into lifelong fans and woo potential partners with your charm.

•  Positive Word-of-Mouth

A wow-worthy gift can spark a social media frenzy, turning recipients into brand ambassadors who sing your praises. It’s no-budget marketing—a skill not everybody has access to.

Gifts that shout "We care!" like eco-friendly goodies show your commitment to doing good and attract like-minded clients.

So, gear up and gift away to make your brand the talk of the town!

Best Practices for Corporate Gifting

To maximise the benefits of corporate gifting, it’s important to follow some best practices. Let’s go through them one by one:

1. Personalisation

 Personalising gifts shows that thought and effort have been put into the selection process. Specifically hand-picked gifts are more meaningful and can leave a lasting impression. Artbox has curated a range of personalised hampers and baskets to make your gifting process a little simpler.

• Personalised gifts : We offer a range of customisable gifting solutions in the form of picture frames, one of the best ways to lift corporate moods. Anybody being gifted frames for their favourite memories to hang in their monotonous office will be highly pleased.
• Self-Care Hampers : Have you ever tried giving someone relaxation? Just a token that says, “hey, you’ve done your best, take a break and relax”. We made it easier for you, instead of having to say those words out loud, here’s a curated hamper with soothing candles, face-masks, statement jewellery for your colleagues that you can gift them after a hectic quarter.

2. Quality over Quantity

 It’s better to give a few premium-quality gifts than many low-quality ones. High-quality gifts reflect the company’s commitment to excellence and are more likely to be appreciated and used, such as leather items, premium coffee-hampers, etc. Artbox has some top-notch kits that raise the standards of living to match the expectations of work.

• Premium Coffee Kits : For the coffee lovers, an exquisite range of brewable concoctions that are destined to lift up spirits and keep them engaged in the strive for excellence in their profession.
• Gourmet Baskets : Bundles of pure joy crafted with elegance and a taste of sophistication for the unique people of the office.

3. Relevance

Ensure that the gifts are relevant to the recipients. Consider their interests, needs, and preferences. A well-chosen gift that aligns with the recipient’s tastes will be more impactful. Artbox has once again outdone itself with themed gifts for all specific occasions. 

• Anniversary Gifts : As a corporate office, it is imperative to understand the sentiments of the employees and give them according to their special moments.
• Housewarming Gifts : These gifts are necessary to celebrate the joy of people moving into their forever homes for the first time. These curated hampers can be gifted to all clients, partners and employees to maintain the genuineness of your relationship.

4. Timing

Timing is crucial in corporate gifting. Sending gifts during key moments, such as holidays, end-of-year celebrations, or after significant achievements, can enhance their impact.

• Onboarding Kits: These kits are curated for new employees for their first day. Each kit is a unique concept resembling the ethics of the person for a meaningful day of joining. They include Welcome Aboard Hamper, Swag Hamper, Mindful Basket and A Warm Welcome Basket.
• Birthdays : It’s bad luck to forget birthdays. So we curated an assortment of goodies to celebrate birthdays of the people in our lives. You can think of it as a signature of respect or a small bribery, it’s on you.

5. Cultural Sensitivity

Be mindful of the cultural backgrounds of recipients. Ensure that the gifts are appropriate and respectful of different cultures and traditions.

6. Budget Management

While it’s important to give meaningful gifts, it’s also crucial to manage the budget effectively. Plan and allocate a budget for corporate gifting to avoid overspending.

Conclusion

Corporate gifting is a multifaceted tool that can significantly benefit a business in various ways. By humanising all relationships and bringing them beyond a strictly professional guideline, an upcoming brand can develop a network of trusted alliances to survive this dog-eat-dog world. As businesses continue to navigate the complexities of the modern workplace, corporate gifting remains a valuable practice for building strong, lasting connections with employees, clients, and partners.

It doesn’t cost much to bring smiles to the faces of people who drive the corporation’s success and the results are worth the efforts. So don’t hesitate. 

A small gesture can give you a symphony of souls, joined shoulder-to-shoulder, motivated by emotion to stand with you through thick and thin.

Ready to conquer the world? Begin with a gesture!

For ideas and orders please visit : https://artboxsolutions.com/pages/corporate-gifting

For any and all queries please contact us at : info@artboxsolutions.com